About the Authors of
ValueSpace
Banwari (‘Ban’) Mittal holds a Ph.D. in marketing from
the University of Pittsburgh, and is a professor of marketing and management at
Northern Kentucky University. He has previously held faculty positions at State
University of New York at Buffalo and University of Miami. His areas of
expertise for research, teaching, and consulting are marketing strategy,
services management, customer satisfaction and loyalty, brand equity, and
customer value processes. ‘Ban’ has made presentations to numerous audiences,
is a coauthor of Customer Behavior (1999), and has published articles in
Journal of Marketing, Journal of Market-Focused Management, and
other prestigious professional journals. His current passion is contemplating
what constitutes customer ValueSpace and how companies can build it.
(Dr. Mittal can be reached at BanMittal@MyValueSpace.com.)
Jagdish (‘Jag’) N.
Sheth, Ph.D., is the
Charles H. Kellstadt Professor of Marketing at Gouizeta Business School, Emory
University, where he is also the founder and director of the Center for
Relationship Marketing. His areas of expertise are market strategy, global
competition and customer relationship management. Jag — a frequent consultant
to Fortune 500 companies—has held chairs at USC and University of Illinois, and
served on the faculty of Columbia and MIT. Listed in Who Is Who in America
since 1985, he is the author of more than 200 articles and books, including Clients
for Life (2000), The Customer is Key (1987), and the classic The Theory
of Buyer Behavior (1969).
(Dr. Sheth can be reached at Jag@jagsheth.com.) Home
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