Ban Mittal, Ph.D. Business Bio
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 |
Principal ValueSpace, Inc. Cincinnati, OH
&
I-i-M Innovations-in-Marketing
Cincinnati,
OH
Professor
Management
& Marketing Northern
Kentucky University |
Contact: Phone: 513-792-9705 859-572-5163 Fax: 859-572-5150
Email: BanMittal AT MyValueSpace DOT com |
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Education
Ph. D. (Marketing),
University of Pittsburgh (1982) MBA (Marketing),
I.I.M., India. BE
(Mech. Engr.), B.I.T.S., India.
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Areas of
Interest
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Topics of
Expertise.
- Developing and Assessing Brand Equity
- Creating Customer Value and Business Strategy
- Measurement
of Service Quality and Customer Satisfaction
- Brand
Attitude Models
- Mapping
Consumer Decision-Making
- Business-to-Business
Marketing
- Models of
Innovation in Organizations
- Marketing
of Services
- Consumer
Research
- Relationship
Marketing
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Business
Seminar & Presentation Topics*. q
ValueSpaceÔ: A Sustainable
Competitive Advantage for Customer Retention q
Growing Your Business:
Prescriptions for Uncertain Times q
Customer Value: How to Implement It q
Customer Value:
The Most Potent Tool for Marketing Executives q
Build Value and They Will Come Knocking – The End of All
Your Sales Blues q
Building Customer Value in Every Sales Encounter – Its
Every Sales Executive’s Job q
Total Quality and Customer Value: Linking Baldrige Assessment
to Customer Value Drivers q
Harnessing Quality in Organizations for market Leadership:
The Experience of World’s Most Admired Companies. q
Brand Equity: What it is, how to measure it, and how to
build it? q
Brand Equity: The
Key to Sustainable Advantage and Profitability q
Brand Equity:
Building a Brand Online and Offline. q
Brand Equity: The
Role of the CEO, the Brand manager, and Everyone in Between q
Market-Orientation: Bridging the Gap between Prophesy and
Practice q
Creating Customer Experience: The Final Goal of Service
Businesses q
Creating Customer Experience: Using Touch-points to Amaze
Customers q
Misapplication of Service Wisdom in Services
Communications q
Customer Satisfaction: Squeezing the Data for Insights. q
Value-Added Services: From Laundry List to Thinking
Systematically q
Customer Service:
From Catch-all Slogan to Strategic Capability * Presentations and speeches adaptable to
audience sizes of 30 to 500. Seminars
entail hands-on exercises and are adaptable from 2 hour to 2 day formats ,
for groups of 20 to 100. |
Principal
Publications.
Professional-Book.
ValueSpace -- Winning
the Battle for Market Leadership: Lessons From The World's Most Admired
Companies, (with Jag Sheth) McGraw Hill, 270 pages, June 2001.
Textbook
Customer
Behavior: Consumer Behavior and Beyond, Dryden Press, 850 pages, 1999. (with
Jag Sheth and Bruce Newman.)
Selected Scholarly Journal Papers.
- "The
Advertising of Services: Meeting the Challenge of Intangibility," Journal of Services Research, Vol.
2, No.1, 98-116. 1999.
- "Determinants
of Vendor-Patronage in Business Service Markets: An Integrated
Model," Journal of Business-to-Business Marketing,
Vol. 6, No. 4, 1-32.
- "Why
Do Customers Switch? The Dynamics of Satisfaction and Loyalty," (with
Walfried Lassar) Journal of Services
Marketing, 12(3), 177-194, 1998. (won ‘best article of the year’ award).
- "The
Health of the Healthcare Industry: A Report Card from American
Consumers," (with Jag Sheth) Marketing
Health Services, Winter 1997, 28-35.
- "A
Framework for Managing Customer Expectations," Journal of Market-Focused Management, (with Jag Sheth),
1(2),137-158. 1996.
- "The
Role of Personalization in Service Encounters," (with Walfried
Lassar) Journal of Retailing,
72(1), 95-109, 1996.
- "Measuring
Customer Based Brand Equity," (with Walfried Lassar and Arun Sharma Journal of Consumer Marketing,
12(4) 1995, 11-19.
- "Here
is the Beef: Factors, Determinants, and Segments in Consumer Criticism of
Advertising in America," (with Rick Pollay) Journal of Marketing, 1993, 57(July), 99-114, 1993. (Winner of
the “best contribution to theory and
practice in 5 years, AMA”)
(A
more complete list can be seen in my Academic
Vita)